George Vernon is the founder of GV Coaching, a health and performance coaching business that helps business owners, medical professionals, and senior leaders improve their health to increase daily energy, focus, and long-term business performance. Alongside his coaching work, he delivers health and well-being education talks and well-being programs to organisations across the UK.

Over the past 15 years, George has immersed himself in understanding how health underpins performance. He competed as an elite amateur boxer for eight years, completing 33 fights, and spent seven years coaching general health, fitness, and long-term weight loss within gym environments.

He holds a degree in Sports and Exercise Science and a Master's degree in Strength and Conditioning, working with elite athletes and professional boxers throughout this time. He also co-founded Fitness by Science with his brother, where he spent three years educating and mentoring new personal trainers.

Today, George works exclusively with professionals looking to avoid burnout, improve daily energy and mental clarity, and build sustainable health habits that support both professional success and life outside of work. He also consults for professional groups, including The Principals Club for Dental Practice Owners in the UK.